Privacy Policy

Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online services").

The terms used are not gender-specific.

Last updated: 3 September 2026

Table of Contents

Controller

Dr. Berndsen GmbH
Wasserstr. 25
59423 Unna
Germany

Authorised representatives: Managing Director: Sabine Berndsen

Email address: service@drberndsen.de

Telephone: +49 2303 89991

Overview of Processing Operations

The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects concerned.

Types of Data Processed

  • Master data.
  • Payment data.
  • Location data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and process data.
  • Event data (Facebook).
  • Log data.

Categories of Data Subjects

  • Service recipients and clients.
  • Prospective customers.
  • Communication partners.
  • Users.
  • Business and contractual partners.
  • Third parties.
  • Customers.

Purposes of Processing

  • Provision of contractual services and fulfilment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Office and organisational procedures.
  • Remarketing.
  • Conversion measurement.
  • Target group formation.
  • Organisational and administrative procedures.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online services and user-friendliness.
  • Information technology infrastructure.
  • Financial and payment management.
  • Public relations.
  • Sales promotion.
  • Business processes and business management procedures.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the General Data Protection Regulation (GDPR; German: DSGVO) on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or registered office. Should more specific legal bases be relevant in individual cases, we will inform you of these in this privacy policy.

  • Consent (Art. 6(1) sentence 1(a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6(1) sentence 1(c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1) sentence 1(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

Note on the applicability of the GDPR and the Swiss FADP: This privacy notice serves to provide information both under the Swiss Federal Act on Data Protection (FADP; German: DSG) and under the General Data Protection Regulation (GDPR). For this reason, please note that, owing to its broader territorial application and comprehensibility, the terminology of the GDPR is used. In particular, instead of the terms used in the Swiss FADP, "Bearbeitung" (processing) of "Personendaten" (personal data), "überwiegendes Interesse" (overriding interest) and "besonders schützenswerte Personendaten" (sensitive personal data), the terms used in the GDPR, "processing" of "personal data", "legitimate interest" and "special categories of data", are used. However, within the scope of application of the Swiss FADP, the legal meaning of these terms continues to be determined in accordance with the Swiss FADP.

Applicability of data protection requirements in the country of registered office: In the country in which the controller has its registered office, national data protection regulations apply in addition to the General Data Protection Regulation (GDPR).

Security Measures

In accordance with the legal requirements, and taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing, as well as the risks of varying likelihood and severity for the rights and freedoms of natural persons, we implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access to, input, disclosure, securing the availability and separation of the data. Furthermore, we have established procedures to ensure that data subjects' rights can be exercised, that data is deleted and that we respond to threats to the data. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in line with the principle of data protection by design and by data protection-friendly default settings.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect users' data transmitted via our online services against unauthorised access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data against unauthorised access. TLS, as the further developed and more secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and in encrypted form.

Transfer of Personal Data

In the course of our processing of personal data, the data may be transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Data processing in third countries: Where we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or where this occurs in the context of using third-party services or disclosing or transferring data to other persons, bodies or companies (which can be recognised from the postal address of the respective provider or where this privacy policy expressly refers to data transfers to third countries), this is always done in accordance with the legal requirements.

For data transfers to the USA, we rely primarily on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission dated 10/07/2023. In addition, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and set out contractual obligations to protect your data.

This twofold safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes occur within the framework of the DPF, the standard contractual clauses take effect as a reliable fallback option. In this way, we ensure that your data always remains adequately protected, even in the event of any political or legal changes.

For the individual service providers, we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding safeguards apply, in particular standard contractual clauses, explicit consent or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Retention and Deletion

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are withdrawn or no further legal bases for the processing exist. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist where statutory obligations or special interests require a longer retention or archiving of the data.

In particular, data that must be retained for reasons of commercial or tax law, or whose storage is necessary for the pursuit of legal claims or to protect the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing operations.

Where there are several specifications regarding the retention period or deletion periods for an item of data, the longest period always applies. Data that is no longer retained for its originally intended purpose, but on the basis of legal requirements or for other reasons, is processed by us exclusively for the reasons that justify its retention.

Period beginning at the end of the year: If a period does not expressly begin on a specific date and is at least one year long, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the date on which the termination or other ending of the legal relationship takes effect.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, arising in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to obtain access to this data, as well as further information and a copy of the data, in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that data concerning you be erased without undue delay or, alternatively, in accordance with the legal requirements, to request a restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
  • Complaint to a supervisory authority: In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

Business Services

We process personal data of our contractual and business partners, such as customers, clients, prospective customers, suppliers and other cooperation partners (collectively "contractual partners"), for the initiation, performance and handling of contractual relationships and comparable legal relationships. This also includes pre-contractual measures taken on request, as well as communication in connection with the respective contractual relationship.

The processing serves in particular to fulfil our primary and ancillary contractual obligations. These include the provision of the agreed services, any update and information obligations, the handling of warranty claims and other performance issues, the processing of withdrawals, terminations of continuing obligations, reversals, refunds and the handling of other contract-related declarations and enquiries. Both one-off contracts and ongoing contractual relationships are covered.

In particular, we process master data such as name, address and, where applicable, company, contact data such as email address and telephone number, contract and service data such as subject matter of the contract, contract term, order or transaction number, usage and service data, payment and billing data, and communication content and histories. Where necessary, we also process data that is disclosed or transmitted to us in the course of carrying out an order.

In addition, we process the data to safeguard our rights and to fulfil legal obligations. This includes in particular retention obligations under commercial and tax law, documentation obligations and, where applicable, obligations to provide evidence and accountability. Processing also takes place on the basis of our legitimate interests in proper business management, internal administration, risk management and IT security, as well as in protecting our business operations and our contractual partners against misuse and threats to data, secrets and other legally protected interests. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisers or other vicarious agents, insofar as this is necessary for the performance of the contract or to fulfil legal obligations.

Personal data is disclosed to third parties only insofar as this is necessary for the performance of the contract, for carrying out pre-contractual measures, for safeguarding legitimate interests or for fulfilling legal obligations. We provide separate information within this privacy policy about any processing going beyond this, in particular for marketing purposes.

We inform contractual partners which data is required in each individual case at the time the data is collected, for example in online forms by means of appropriate marking or in personal contact.

The data is deleted as soon as it is no longer required for the aforementioned purposes and no statutory retention obligations prevent deletion. Statutory retention periods, in particular under commercial and tax law, may require longer storage. We delete data transmitted in the context of a specific order after completion of the order and expiry of any retention periods, unless there are further statutory or contractual obligations to store it.

The legal basis for the processing is Art. 6(1)(b) GDPR for carrying out pre-contractual measures and for the performance of the respective contractual relationship, and Art. 6(1)(c) GDPR for fulfilling legal obligations. Insofar as the processing is based on legitimate interests, it takes place on the basis of Art. 6(1)(f) GDPR. Insofar as the processing is based on Art. 6(1)(f) GDPR, it serves to safeguard our legitimate interests in a proper and efficient business organisation, the internal administration and documentation of business transactions, the enforcement and defence of legal claims, ensuring IT and data security, preventing misuse and fraud, and the economic management and further development of our business operations. These interests consist in particular in ensuring secure and legally compliant business operations and in maintaining our entrepreneurial capacity to act.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients; prospective customers. Business and contractual partners.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; security measures; communication; office and organisational procedures; organisational and administrative procedures. Business processes and business management procedures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1(b) GDPR); legal obligation (Art. 6(1) sentence 1(c) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

  • Online shop, order forms, e-commerce and service fulfilment: We process our customers' data in order to enable them to select, purchase or order the chosen products, goods and related services, as well as to pay for them and to have them provided, delivered or carried out. Where necessary for the execution of an order, we use service providers, in particular postal, freight forwarding and shipping companies, to carry out delivery or execution for our customers. For processing payment transactions, we use the services of banks and payment service providers. The required details are marked as such during the ordering or comparable purchasing process and comprise the information needed for delivery, provision and billing, as well as contact information so that we can get in touch if necessary.

Business Processes and Procedures

Personal data of service recipients and clients – including customers, clients or, in special cases, legal clients, patients or business partners, as well as other third parties – is processed in the context of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business operations in areas such as customer management, sales, payment transactions, accounting and project management.

The data collected serves to fulfil contractual obligations and to make operational processes efficient. This includes the handling of business transactions, the management of customer relationships, the optimisation of sales strategies and ensuring internal accounting and financial processes. In addition, the data supports the protection of the controller's rights and facilitates administrative tasks and the organisation of the company.

Personal data may be passed on to third parties if this is necessary to fulfil the stated purposes or legal obligations. The data is deleted after the expiry of statutory retention periods or when the purpose of the processing no longer applies. This also includes data that must be stored for longer due to tax and statutory evidentiary obligations.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
  • Data subjects: Service recipients and clients; customers; prospective customers; communication partners; business and contractual partners; third parties. Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; office and organisational procedures; business processes and business management procedures; security measures; provision of our online services and user-friendliness; communication; marketing; sales promotion; public relations; financial and payment management. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)).
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1(b) GDPR); legitimate interests (Art. 6(1) sentence 1(f) GDPR). Legal obligation (Art. 6(1) sentence 1(c) GDPR).

Further information on processing operations, procedures and services:

  • Contact management and maintenance: Procedures required in connection with the organisation, maintenance and security of contact information (e.g. setting up and maintaining a central contact database, regular updates of contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, performing backups and restorations of contact data, training employees in the effective use of contact management software, regular review of communication history and adjustment of contact strategies).
  • Customer account: Customers can create an account within our online services (e.g. customer or user account, "customer account" for short). If registration of a customer account is required, customers will be informed of this as well as of the details required for registration. Customer accounts are not public and cannot be indexed by search engines. In the course of registration and subsequent logins and use of the customer account, we store customers' IP addresses together with the access times in order to be able to prove registration and prevent any misuse of the customer account. If the customer account has been closed, the customer account data will be deleted after the date of closure, unless it is retained for purposes other than provision in the customer account or must be retained for legal reasons (e.g. internal storage of customer data, orders or invoices). It is the customers' responsibility to back up their data when closing the customer account.
  • General payment transactions: Procedures required for carrying out payment transactions, monitoring bank accounts and controlling payment flows (e.g. preparing and checking bank transfers, processing direct debits, checking bank statements, monitoring incoming and outgoing payments, chargeback management, account reconciliation, cash management).
  • Accounting, accounts payable, accounts receivable: Procedures required for recording, processing and controlling business transactions in the area of accounts payable and accounts receivable (e.g. preparing and checking incoming and outgoing invoices, monitoring and managing open items, carrying out payment transactions, handling dunning, account reconciliation in connection with receivables and liabilities, accounts payable and accounts receivable accounting).
  • Financial accounting and taxes: Procedures required for recording, managing and controlling finance-related business transactions and for calculating, reporting and paying taxes (e.g. account assignment and posting of business transactions, preparation of quarterly and annual financial statements, carrying out payment transactions, handling dunning, account reconciliation, tax advice, preparation and submission of tax returns, handling tax matters).
  • Marketing, advertising and sales promotion: Procedures required in the context of marketing, advertising and sales promotion (e.g. market analysis and target group definition, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programmes, sales promotion measures, performance measurement and optimisation of marketing activities, budget management and cost control).
  • Public relations: Procedures required in the context of public relations (e.g. development and implementation of communication strategies, planning and implementation of PR campaigns, preparation and distribution of press releases, maintaining media contacts, monitoring and analysis of media coverage, organisation of press conferences and public events, crisis communication, creation of content for social media and company websites, management of corporate branding).

Use of Online Platforms for Offering and Sales Purposes

We offer our services on online platforms operated by other service providers. In this context, the privacy notices of the respective platforms apply in addition to our privacy notices. This applies in particular with regard to the processing of payments and the procedures used on the platforms for reach measurement and interest-based marketing.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients. Business and contractual partners.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; marketing. Business processes and business management procedures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1(b) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

  • shopify: Platform through which e-commerce services are offered and carried out. The services and the processes carried out in connection with them include in particular online shops, websites, their offers and content, community elements, purchase and payment processes, customer communication as well as analysis and marketing; Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Website: https://www.shopify.com/de/. Privacy policy: https://www.shopify.com/de/legal/datenschutz.

Providers and Services Used in the Course of Business

In the course of our business activities, and in compliance with the legal requirements, we use additional services, platforms, interfaces or plug-ins from third-party providers ("services" for short). Their use is based on our interests in the proper, lawful and economic management of our business operations and our internal organisation.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation). Contract data (e.g. subject matter of the contract, term, customer category).
  • Data subjects: Service recipients and clients; prospective customers. Business and contractual partners.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; office and organisational procedures. Business processes and business management procedures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

Payment Methods

In the context of contractual and other legal relationships, on the basis of legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and, for this purpose, use other service providers in addition to banks and credit institutions (collectively "payment service providers"). Payment transactions are carried out exclusively via encrypted connections in line with the state of the art, so that the data entered is protected against unauthorised access during transmission.

The data processed by the payment service providers includes master data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming or declining the payment. Under certain circumstances, the payment service providers may transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the terms and conditions and privacy notices of the payment service providers.

The payment transactions are subject to the terms and conditions and privacy notices of the respective payment service providers, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and for exercising rights of withdrawal, access and other data subject rights.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved). Contact data (e.g. postal and email addresses or telephone numbers).
  • Data subjects: Service recipients and clients; business and contractual partners. Prospective customers.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations. Business processes and business management procedures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1(b) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

Provision of Online Services and Web Hosting

We process users' data in order to be able to provide our online services to them. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved); log data (e.g. log files relating to logins or the retrieval of data or access times). Content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation).
  • Data subjects: Users (e.g. website visitors, users of online services). Business and contractual partners.
  • Purposes of processing and legitimate interests: Provision of our online services and user-friendliness; information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

  • Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a "web host").
  • Collection of access data and log files: Access to our online services is logged in the form of so-called "server log files". Server log files may include the address and name of the web pages and files accessed, date and time of access, volumes of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. Server log files may be used, on the one hand, for security purposes, e.g. to prevent server overload (in particular in the event of abusive attacks, so-called DDoS attacks), and, on the other hand, to ensure server utilisation and stability. Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
  • Amazon Web Services (AWS): Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg; Website: https://aws.amazon.com/de/; Privacy policy: https://aws.amazon.com/de/privacy/. Data processing agreement: https://aws.amazon.com/de/compliance/gdpr-center/.

Use of Cookies

The term "cookies" refers to functions that store information on users' devices and read it from them. Cookies may also be used for various purposes, such as for the functionality, security and convenience of online services and for analysing visitor flows. We use cookies in accordance with the statutory provisions. For this purpose, we obtain users' consent in advance where required. Where consent is not necessary, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online services. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.

Information on data protection legal bases: Whether we process personal data using cookies depends on consent. Where consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the device has been closed. For example, the login status can be saved and preferred content displayed directly when the user visits a website again. Likewise, user data collected by means of cookies may be used for reach measurement. Unless we provide users with explicit information on the type and storage period of cookies (e.g. when obtaining consent), they should assume that cookies are permanent and that the storage period may be up to two years.

General information on withdrawal and objection (opt-out): Users can withdraw any consent they have given at any time and also object to the processing in accordance with the legal requirements, including by means of their browser's privacy settings.

  • Types of data processed: Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1(f) GDPR). Consent (Art. 6(1) sentence 1(a) GDPR).

Further information on processing operations, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution through which users' consent to the use of cookies, or to the procedures and providers named within the consent management solution, is obtained. This procedure serves to obtain, log, manage and withdraw consents, in particular with regard to the use of cookies and comparable technologies used to store, read and process information on users' devices. As part of this procedure, users' consents to the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure, are obtained. Users also have the option of managing and withdrawing their consents. The declarations of consent are stored in order to avoid asking again and to be able to provide proof of consent in accordance with the legal requirements. Storage takes place on the server side and/or in a cookie (a so-called opt-in cookie) or by means of comparable technologies, in order to be able to assign the consent to a specific user or their device. Unless specific information is available on the providers of consent management services, the following general information applies: the consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, details of the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, system and device used.

Registration, Login and User Account

Users can create a user account. During registration, users are informed of the required mandatory information, which is processed for the purpose of providing the user account on the basis of the fulfilment of contractual obligations. The data processed includes in particular the login information (username, password and an email address).

When our registration and login functions are used and when the user account is used, we store the IP address and the time of the respective user action. Storage takes place on the basis of our legitimate interests and those of the users in protection against misuse and other unauthorised use. As a rule, this data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by email about events relevant to their user account, such as technical changes.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Log data (e.g. log files relating to logins or the retrieval of data or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; security measures; organisational and administrative procedures. Provision of our online services and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion". Deletion after termination.
  • Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1(b) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

  • Deletion of data after termination: If users have terminated their user account, their data relating to the user account will be deleted, subject to any legal permission, obligation or consent of the users.
  • No obligation to retain data: It is the users' responsibility to back up their data before the end of the contract once they have terminated it. We are entitled to irretrievably delete all of the user's data stored during the term of the contract.

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and for communication between authors and readers, or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within this privacy notice.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Feedback (e.g. collecting feedback via online form). Provision of our online services and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Contact and Enquiry Management

When you contact us (e.g. by post, contact form, email, telephone or via social media), as well as in the context of existing user and business relationships, the information provided by the persons making the enquiry is processed to the extent necessary to respond to the contact enquiries and any requested measures.

  • Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Communication; organisational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online services and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1(f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1(b) GDPR).

Further information on processing operations, procedures and services:

  • Contact form: When you contact us via our contact form, by email or through other communication channels, we process the personal data transmitted to us in order to respond to and handle your request. This usually includes details such as name, contact information and, where applicable, further information that is provided to us and is necessary for appropriate handling. We use this data exclusively for the stated purpose of contact and communication.
  • weclapp: Software for customer management, process and sales support (multichannel communication, i.e. management of customer enquiries from various channels, sales, process management, analyses and feedback functions); Service provider: weclapp SE, Neue Mainzer Straße 66 – 68, 60311 Frankfurt am Main, Germany; Website: https://www.weclapp.com/de/. Privacy policy: https://www.weclapp.com/de/datenschutz/.

Chatbots and Chat Functions

We offer online chats and chatbot functions as a means of communication (collectively referred to as "chat services"). A chat is an online conversation conducted in near real time. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we may process your personal data.

If you use our chat services within an online platform, your identification number within the respective platform is also stored. We may also collect information about which users interact with our chat services and when. Furthermore, we store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove them in accordance with the legal requirements.

We would like to inform users that the respective platform provider can find out that and when users communicate with our chat services, and may collect technical information about the user's device and, depending on the device settings, also location information (so-called metadata) for the purposes of optimising the respective services and for security purposes. Likewise, the metadata of communication via chat services (i.e., for example, information about who communicated with whom) could be used by the respective platform providers, in accordance with their terms, to which we refer for further information, for marketing purposes or to display advertising tailored to users.

If users agree to activate information with regular messages from a chatbot, they have the option at any time to unsubscribe from the information for the future. The chatbot informs users how and with which terms they can unsubscribe from the messages. When users unsubscribe from the chatbot messages, their data is deleted from the list of message recipients.

We use the aforementioned information to operate our chat services, e.g. to address users personally, to answer their enquiries, to transmit any requested content and also to improve our chat services (e.g. to "teach" chatbots answers to frequently asked questions or to identify unanswered enquiries).

Information on legal bases: We use the chat services on the basis of consent where we have previously obtained users' permission to process their data within our chat services (this applies to cases in which users are asked for consent, e.g. so that a chatbot can send them messages regularly). Where we use chat services to answer users' enquiries about our services or our company, this takes place for the purposes of contractual and pre-contractual communication. Otherwise, we use chat services on the basis of our legitimate interests in optimising the chat services, their cost-effectiveness and enhancing the positive user experience.

Withdrawal, objection and deletion: You can withdraw any consent given or object to the processing of your data within our chat services at any time.

  • Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Communication.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Consent (Art. 6(1) sentence 1(a) GDPR); performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1(b) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

Newsletters and Electronic Notifications

We send newsletters, emails and other electronic notifications (hereinafter "newsletters") exclusively with the consent of the recipients or on the basis of a legal basis. If the content of the newsletter is described when signing up, this content is decisive for the users' consent. To subscribe to our newsletter, it is usually sufficient to provide your email address. However, in order to offer you a personalised service, we may ask for your name so that we can address you personally in the newsletter, or for further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is restricted to the purpose of a potential defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to observe objections permanently, we reserve the right to store the email address solely for this purpose in a block list.

The sign-up process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. Where we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Content:

Information about us, our services, promotions and offers.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Direct marketing (e.g. by email or post).
  • Legal bases: Consent (Art. 6(1) sentence 1(a) GDPR).
  • Option to object (opt-out): You can cancel your subscription to our newsletter at any time, i.e. withdraw your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter, or you can otherwise use one of the contact options given above, preferably email, for this purpose.

Further information on processing operations, procedures and services:

  • Shopify Email (newsletter dispatch): Sending of our newsletter via Shopify Email; Service provider: Shopify International Ltd., c/o Intertrust Ireland, 2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland; Website: https://www.shopify.com/de/email-marketing. Privacy policy: https://www.shopify.com/legal/privacy.
  • Measurement of open and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or, if we use a dispatch service provider, from its server when the newsletter is opened. In the course of this retrieval, technical information, such as details of the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used for the technical improvement of our newsletter on the basis of the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information collected is assigned to the individual newsletter recipients and stored in their profiles until deletion. On this basis, user profiles are created in which usage behaviour and user characteristics are stored. The measurement of open and click rates, the storage of the measurement results in the users' profiles and their further processing are carried out on the basis of the users' consent. Unfortunately, it is not possible to withdraw consent to performance measurement separately; in this case, the entire newsletter subscription must be cancelled or objected to. In that case, the stored profile information will be deleted.
  • Reminder emails about the ordering process: If users do not complete an ordering process, we may remind them of the ordering process by email and send them a link to continue it. This function may be useful, for example, if the purchasing process could not be continued due to a browser crash, an oversight or forgetfulness. These emails are sent on the basis of consent, which users can withdraw at any time.

Promotional Communication via Email, Post, Fax or Telephone

We process personal data for the purposes of promotional communication, which may take place via various channels, such as email, telephone, post or fax, in accordance with the legal requirements.

Recipients have the right to withdraw consent given at any time or to object to promotional communication at any time free of charge via the contact options mentioned above.

After withdrawal or objection, we store the data required to prove the previous authorisation to contact or send materials for up to three years after the end of the year in which the withdrawal or objection took place, on the basis of our legitimate interests. The processing of this data is restricted to the purpose of a possible defence against claims. On the basis of our legitimate interest in permanently observing users' withdrawal or objection, we also store the data required to avoid contacting them again (e.g. depending on the communication channel, the email address, telephone number, name).

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers). Content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Direct marketing (e.g. by email or post); marketing. Sales promotion.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Consent (Art. 6(1) sentence 1(a) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Web Analytics, Monitoring and Optimisation

Web analytics (also referred to as "reach measurement") serves to evaluate the visitor flows of our online services and may include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what times our online services or their functions or content are used most frequently, or invite users to return. It also enables us to understand which areas need optimisation.

In addition to web analytics, we may also use testing procedures, for example to test and optimise different versions of our online services or their components.

Unless otherwise stated below, profiles, i.e. data combined into a usage session, may be created for these purposes and information may be stored in a browser or on a device and then read from it. The information collected includes in particular websites visited and elements used there, as well as technical information such as the browser used, the computer system used and details of usage times. If users have agreed to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of web analytics, A/B testing and optimisation, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the data processing is consent. Otherwise, users' data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online services and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymisation of the IP address).
  • Legal bases: Consent (Art. 6(1) sentence 1(a) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

  • MIDA session recording and heatmaps: Recording of sessions (mouse movements, clicks, scrolling behaviour) and creation of heatmaps to analyse and improve our online shop. It is used only with consent; the recordings are not linked to customer accounts; Service provider: MIDA (BSS Commerce), 14-16-18-19F Viwaseen Tower, 48 To Huu Str, Trung Van Ward, Nam Tu Liem Dist., Hanoi, Vietnam; Website: https://mida-app.io/. Privacy policy: https://mida-app.io/privacy-policy/.
  • Intelligems A/B and price tests: A/B tests and price tests to optimise our offering. Used only with consent; Service provider: Intelligems, Inc., 651 N Broad St., Suite 206, Middletown, DE 19709, USA; Website: https://www.intelligems.io/. Privacy policy: https://www.intelligems.io/privacy-policy.
  • Bugsnag error monitoring: Technical error monitoring to ensure the stability of our online shop; Service provider: SmartBear Software Inc., 450 Artisan Way, Somerville, MA 02145, USA (EU representative: SmartBear, Mayoralty House, Flood Street, Galway, Ireland); Website: https://www.bugsnag.com/. Privacy policy: https://smartbear.com/privacy/.
  • Google Analytics: We use Google Analytics to measure and analyse the use of our online services on the basis of a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It serves to assign analysis information to a device in order to recognise which content users have accessed within one or more usage sessions, which search terms they have used, whether they have accessed them again or interacted with our online services. The time and duration of use are also stored, as well as the sources of users referring to our online services and technical aspects of their devices and browsers.
    In the process, pseudonymous user profiles are created with information from the use of various devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides approximate geographical location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before being deleted immediately. It is not logged, is not accessible and is not used for any further purposes. When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymisation of the IP address); Privacy policy: https://business.safety.google/privacy/; Data processing agreement: https://business.safety.google/adsprocessorterms/; Option to object (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and of data processed).
  • Google as a recipient of consent: The consent given by users in a consent dialogue (also known as "cookie opt-in/consent", "cookie banner", etc.) serves several purposes. On the one hand, it serves to fulfil our obligation to obtain consent to the storage and reading of information on and from users' devices in accordance with ePrivacy requirements. On the other hand, it covers the processing of users' personal data in accordance with data protection requirements. In addition, this consent also applies vis-à-vis Google, as the company is obliged under the provisions of the Digital Markets Act (DMA) to obtain valid consent for personalised services. For this reason, we share the status of consents given or refused by users with Google. Our consent management software informs Google whether or not consent has been given. The aim is to ensure that users' choices are taken into account when using Google measurement services – in particular for reach measurement, conversion tracking and personalised advertising (e.g. Google Analytics, Google Ads and comparable services) – as well as when integrating other functions and external services. The processing is carried out dynamically and depends on the respective user selection, including any withdrawal of consent; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://support.google.com/analytics/answer/9976101?hl=de. Privacy policy: https://business.safety.google/privacy/.

Online Marketing

We process personal data for the purpose of online marketing, which may include in particular the marketing of advertising space or the display of promotional and other content (collectively referred to as "content") based on users' potential interests, as well as measuring its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie"), or similar procedures are used by means of which the user information relevant to the display of the aforementioned content is stored. This may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

In addition, users' IP addresses are stored. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of online marketing procedures, but rather pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure, analysed for the purpose of displaying content, supplemented with further data and stored on the server of the online marketing procedure provider.

In exceptional cases, it is possible to assign clear data to the profiles, primarily if, for example, the users are members of a social network whose online marketing procedures we use and the network links the user profiles with the aforementioned information. Please note that users may make additional arrangements with the providers, for example by giving consent during registration.

As a rule, we only receive access to summarised information about the success of our advertisements. However, as part of so-called conversion measurement, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, please assume that the cookies used are stored for a period of two years.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the data processing is this permission. Otherwise, users' data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Information on withdrawal and objection:

We refer to the privacy notices of the respective providers and the options to object (so-called "opt-out") specified for the providers. If no explicit opt-out option has been specified, you have the option, on the one hand, of disabling cookies in your browser settings. However, this may restrict functions of our online services. We therefore also recommend the following opt-out options, which are offered collectively for the respective regions:

a) Europe: https://youronlinechoices.eu/.

b) Canada: https://youradchoices.ca/.

c) USA: https://optout.aboutads.info/.

d) Cross-regional: https://optout.aboutads.info.

  • Types of data processed: Content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved). Event data (Facebook) ("event data" is information that is sent to the provider Meta, for example via the Meta Pixel (whether via apps or other channels), and relates to persons or their actions. This data includes, for example, details of website visits, interactions with content and functions, app installations and product purchases. Event data is processed with the aim of creating target groups for content and advertising messages (Custom Audiences). It is important to note that event data does not include actual content such as comments written, login information or contact information such as names, email addresses or telephone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behaviour-based profiling, use of cookies); conversion measurement (measuring the effectiveness of marketing measures); target group formation; marketing; profiles with user-related information (creation of user profiles); provision of our online services and user-friendliness. Remarketing.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymisation of the IP address).
  • Legal bases: Consent (Art. 6(1) sentence 1(a) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

  • Meta Pixel and target group formation (Custom Audiences): With the help of the Meta Pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), the company Meta is able, on the one hand, to determine the visitors to our online services as a target group for the display of advertisements (so-called "Meta Ads"). Accordingly, we use the Meta Pixel to display the Meta Ads placed by us only to those users on Meta platforms and within the services of partners cooperating with Meta (the so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online services or who have certain characteristics (e.g. interest in certain topics or products that can be identified from the websites visited) that we transmit to Meta (so-called "Custom Audiences"). With the help of the Meta Pixel, we also want to ensure that our Meta Ads correspond to the potential interest of users and do not appear intrusive. The Meta Pixel also enables us to understand the effectiveness of Meta Ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Meta Ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing; Further information: Users' event data, i.e. behavioural and interest information, is processed for the purposes of targeted advertising and target group formation on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection of data by, and transfer of data to, Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Facebook advertisements: Placement of advertisements within the Facebook platform and evaluation of advertising results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/; Option to object (opt-out): We refer to the privacy and advertising settings in users' profiles on the Facebook platforms, as well as to Facebook's consent procedures and contact options for exercising rights of access and other data subject rights, as described in Facebook's privacy policy; Further information: Users' event data, i.e. behavioural and interest information, is processed for the purposes of targeted advertising and target group formation on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection of data by, and transfer of data to, Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Google Ads and conversion measurement: Online marketing procedure for the purpose of placing content and advertisements within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are presumed to be interested in the advertisements. In addition, we measure the conversion of the advertisements, i.e. whether users have taken them as an occasion to interact with the advertisements and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy policy: https://business.safety.google/privacy/; Further information: Types of processing and of data processed: https://business.safety.google/adsservices/. Controller-to-controller data processing terms and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.
  • Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology by which users of an online service are added to a pseudonymous remarketing list so that, based on their visit to the online service, advertisements can be displayed to them on other online services; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy policy: https://business.safety.google/privacy/; Further information: Types of processing and of data processed: https://business.safety.google/adsservices/. Controller-to-controller data processing terms and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.
  • Instagram advertisements: Placement of advertisements within the Instagram platform and evaluation of advertising results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/; Option to object (opt-out): We refer to the privacy and advertising settings in users' profiles on the Instagram platform, as well as to Instagram's consent procedures and Instagram's contact options for exercising rights of access and other data subject rights set out in Instagram's privacy policy; Further information: Users' event data, i.e. behavioural and interest information, is processed for the purposes of targeted advertising and target group formation on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection of data by, and transfer of data to, Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA.

Customer Reviews and Rating Procedures

We participate in review and rating procedures in order to evaluate, optimise and promote our services. If users rate us or otherwise provide feedback via the participating rating platforms or procedures, the general terms and conditions or terms of use and the privacy notices of the providers also apply. As a rule, rating also requires registration with the respective providers.

In order to ensure that the persons submitting ratings have actually used our services, we transmit, with the customers' consent, the data required for this purpose relating to the customer and the service used to the respective rating platform (including name, email address and order number or item number). This data is used solely to verify the authenticity of the user.

  • Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients. Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Feedback (e.g. collecting feedback via online form). Marketing.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1(f) GDPR). Consent (Art. 6(1) sentence 1(a) GDPR).

Further information on processing operations, procedures and services:

  • Reviews.io customer reviews: Obtaining and displaying customer reviews of our shop and our products; Service provider: REVIEWS.io Limited, 29 St Nicholas Place, Leicester, LE1 4LD, United Kingdom; Website: https://www.reviews.io/. Privacy policy: https://www.reviews.io/legal/user-privacy-policy.
  • Trusted Shops (Trustbadge): Rating platform - Within the scope of the joint controllership existing between us and Trusted Shops, please preferably contact Trusted Shops with data protection questions and to assert your rights, using the contact options specified in the data protection information. Irrespective of this, you can always contact the controller of your choice. Your request will then, if necessary, be forwarded to the other controller for a response.

    The Trustbadge is provided by a US content delivery network (CDN) provider. An adequate level of data protection is ensured by standard data protection clauses and further contractual measures.
    When the Trustbadge is called up, the web server automatically stores a so-called server log file, which also contains your IP address, the date and time of retrieval, the amount of data transferred and the requesting provider (access data) and documents the retrieval. The IP address is anonymised immediately after collection so that the stored data cannot be attributed to you personally. The anonymised data is used in particular for statistical purposes and for error analysis.

    If you have given your consent, after completion of your order the Trustbadge accesses order information stored on your terminal device (order total, order number, purchased product if applicable) as well as your email address, and your email address is hashed using a cryptographic one-way function. The hash value is then transmitted to Trusted Shops together with the order information in accordance with Art. 6(1) sentence 1(a) GDPR. This serves to check whether you are already registered for Trusted Shops services. If this is the case, further processing takes place in accordance with the contractual agreement concluded between you and Trusted Shops. If you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will subsequently be given the opportunity to register manually for the use of the services or to take out protection under your existing user contract, if applicable.

    For this purpose, after completion of your order the Trustbadge accesses the following information stored on the terminal device you are using: order total, order number and email address. This is necessary so that we can offer you buyer protection. The data is only transmitted to Trusted Shops if you actively decide to take out buyer protection by clicking on the correspondingly labelled button in the so-called Trustcard. If you decide to use the services, further processing is governed by the contractual agreement with Trusted Shops in accordance with Art. 6(1)(b) GDPR, in order to complete your registration for buyer protection and secure the order and, if applicable, to subsequently send you review invitations by email.

    Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6(1)(f) GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA by standard data protection clauses and further contractual measures, and in the case of Israel by an adequacy decision.
    ; Service provider: Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln (Cologne), Germany; Website: https://www.trustedshops.de. Privacy policy: https://www.trustedshops.de/impressum-datenschutz/.

Presences on Social Networks (Social Media)

We maintain online presences within social networks and, in this context, process user data in order to communicate with the users active there or to offer information about us.

Please note that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights.

Furthermore, users' data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created on the basis of users' usage behaviour and the resulting interests. These may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to users' interests. For this reason, cookies are generally stored on users' computers, in which the usage behaviour and interests of the users are stored. In addition, data may also be stored in the usage profiles independently of the devices used by the users (in particular if they are members of the respective platforms and are logged in there).

For a detailed description of the respective forms of processing and the options to object (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Also in the case of requests for access and the assertion of data subject rights, we would point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. Should you nevertheless require assistance, you can contact us.

  • Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Communication; feedback (e.g. collecting feedback via online form). Public relations.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

  • Instagram: Social network enabling the sharing of photos and videos, commenting on and favouriting posts, sending messages, and subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/.
  • Facebook Pages: Profiles within the social network Facebook - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data of visitors to our Facebook page ("fan page"). This includes in particular information about user behaviour (e.g. content viewed or interacted with, actions taken) and device information (e.g. IP address, operating system, browser type, language settings, cookie data). Further details can be found in Facebook's Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the "Page Insights" service, which provide information on how people interact with our page and its content. This is based on an agreement with Facebook ("Information about Page Insights": https://www.facebook.com/legal/terms/page_controller_addendum), which governs, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore address requests for access or deletion directly to Facebook. Users' rights (in particular access, erasure, objection, complaint to a supervisory authority) remain unaffected. The joint controllership is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including any transfer to Meta Platforms Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com. Privacy policy: https://www.facebook.com/privacy/policy/.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Privacy policy: https://business.safety.google/privacy/. Option to object (opt-out): https://myadcenter.google.com/.

Plug-ins and Embedded Functions and Content

We integrate functional and content elements into our online services that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

Integration always requires that the third-party providers of this content process the users' IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or these functions. We endeavour to use only content whose respective providers use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online services, and may also be combined with such information from other sources.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the data processing is this permission. Otherwise, users' data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved). Location data (information on the geographical position of a device or person).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online services and user-friendliness; reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behaviour-based profiling, use of cookies); target group formation. Marketing.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Retention and Deletion". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Legal bases: Consent (Art. 6(1) sentence 1(a) GDPR). Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Further information on processing operations, procedures and services:

  • Logbase basket functions (Dealeasy, Selleasy, Rebolt): Discounts and add-on offers in the basket and checkout process; Service provider: Logbase Technologies LLP, PSG STEP E-Lab, PSG College of Technology, Peelamedu, Coimbatore, TN 641004, India; Website: https://www.logbase.io/. Privacy policy: https://www.logbase.io/privacy-policy.
  • Terms and Conditions Popup (Torden Apps): Obtaining consent to our general terms and conditions during the checkout process; Service provider: Torden Apps, Curitiba, Brazil (legal form and address not publicly stated); Website: https://tordenapps.com/. Privacy policy: https://tordenapps.com/privacy.
  • Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online services that we retrieve from servers of other providers (e.g. function libraries that we use for the display or user-friendliness of our online services). In doing so, the respective providers collect the users' IP address and may process it for the purpose of transmitting the software to the users' browser, for security purposes, and for evaluating and optimising their services. - We integrate software into our online services that we retrieve from servers of other providers (e.g. function libraries that we use for the display or user-friendliness of our online services). In doing so, the respective providers collect the users' IP address and may process it for the purpose of transmitting the software to the users' browser, for security purposes, and for evaluating and optimising their services.
  • Google Maps: We integrate the maps of the "Google Maps" service provided by Google. The data processed may include in particular users' IP addresses and location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Website: https://mapsplatform.google.com/. Privacy policy: https://business.safety.google/privacy/.
  • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.youtube.com; Privacy policy: https://business.safety.google/privacy/. Option to object (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.

Amendments and Updates

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

Where we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before making contact.

Definitions

This section provides an overview of the terms used in this privacy policy. Where the terms are defined by law, their statutory definitions apply. The following explanations, by contrast, are intended primarily to aid understanding.

  • Master data: Master data comprises essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic details such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Master data forms the basis for any formal interaction between persons and services, institutions or systems by enabling unique assignment and communication.
  • Content data: Content data comprises information generated in the course of creating, editing and publishing content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates
  • Contact data: Contact data is essential information that enables communication with persons or organisations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
  • Conversion measurement: Conversion measurement (also referred to as "visit action evaluation") is a procedure used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on users' devices within the websites on which the marketing measures take place and is then retrieved again on the target website. For example, this allows us to understand whether the advertisements we have placed on other websites were successful.
  • Meta, communication and process data: Meta, communication and process data are categories that contain information about the way in which data is processed, transmitted and managed. Metadata, also known as data about data, comprises information that describes the context, origin and structure of other data. It may include details of file size, date of creation, the author of a document and change histories. Communication data captures the exchange of information between users via various channels, such as email traffic, call logs, messages on social networks and chat histories, including the persons involved, timestamps and transmission routes. Process data describes the processes and workflows within systems or organisations, including workflow documentation, logs of transactions and activities, and audit logs used to track and verify operations.
  • Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This data comprises a wide range of information showing how users use applications, which functions they prefer, how long they stay on certain pages and which paths they take to navigate through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimising user experiences, personalising content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and possible problem areas within digital offerings
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, comprises any form of automated processing of personal data consisting of the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information concerning demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are frequently used for profiling purposes.
  • Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyse system problems, for security monitoring or to generate performance reports.
  • Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online service and may include the behaviour or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online services can, for example, identify at what times users visit their websites and what content they are interested in. This enables them, for example, to better adapt the content of the websites to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are frequently used to recognise returning visitors and thus obtain more precise analyses of the use of an online service.
  • Remarketing: "Remarketing" or "retargeting" refers to cases where, for example for advertising purposes, a note is made of which products a user was interested in on a website, in order to remind the user of these products on other websites, e.g. in advertisements.
  • Location data: Location data is generated when a mobile device (or another device with the technical requirements for determining location) connects to a radio cell, a Wi-Fi network or similar technical means and functions for determining location. Location data serves to indicate the geographically determinable position on earth at which the respective device is located. Location data can be used, for example, to display map functions or other location-dependent information.
  • Tracking: "Tracking" refers to cases where the behaviour of users can be traced across several online services. As a rule, behavioural and interest information relating to the online services used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: "Processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission or deletion.
  • Contract data: Contract data is specific information relating to the formalisation of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and fulfilment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of services or products agreed, pricing agreements, payment terms, termination rights, renewal options and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
  • Payment data: Payment data comprises all information required to process payment transactions between buyers and sellers. This data is of crucial importance for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data may also include information on payment status, chargebacks, authorisations and fees.
  • Target group formation: Target group formation ("Custom Audiences") refers to cases where target groups are determined for advertising purposes, e.g. the display of advertisements. For example, based on a user's interest in certain products or topics on the internet, it may be concluded that this user is interested in advertisements for similar products or for the online shop in which they viewed the products. "Lookalike Audiences" (or similar target groups), in turn, refers to cases where content deemed suitable is displayed to users whose profiles or interests presumably correspond to those of the users for whom the profiles were created. For the purposes of creating Custom Audiences and Lookalike Audiences, cookies and web beacons are generally used.